Privacy Policy

Bibbity Bobbity LLP

Last updated: 27 July 2026   |   Effective date: 27 July 2026

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1. Introduction

Bibbity Bobbity LLP ("Bibbity Bobbity", "we", "us", or "our") operates the website www.bibbitybobbity.com and related sales channels through which we offer premium kidswear (the "Services").

We care about your privacy and are committed to protecting the personal data you share with us. This Privacy Policy explains what personal data we collect, why we collect it, how we use and share it, how long we keep it, and the rights available to you.

This Policy is published in accordance with the Digital Personal Data Protection Act, 2023 and the rules made under it, the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

By using our website, placing an order, creating an account, or otherwise providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy.

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2. Who we are

We are the data fiduciary responsible for your personal data.

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3. Scope

This Policy applies to personal data we collect:

• through our website and any mobile experience;
• when you place an order, create an account, or contact our customer support (including over WhatsApp, email, phone, or social media);
• when you interact with our advertising, emails, or social media pages; and
• when you buy our products through third-party marketplaces or partners, to the extent we receive your data from them.

Where you purchase our products through a third-party marketplace (for example, an online marketplace on which we list products), that marketplace's own privacy policy also governs its handling of your data. We encourage you to read those policies.

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4. Personal data we collect

We collect the following categories of personal data.

4.1 Information you give us

• Identity and contact details: name, email address, phone number, and (where you create an account) login credentials.
• Order and delivery details: shipping address, billing address, and details of the products you buy.
• Sizing and preference details: information you choose to provide to help us fulfil your order, such as a child's age, size, height, or measurements. This information is provided by you, the adult customer, and we do not require any identifying detail about a child beyond what is needed to select and dispatch the right product.
• Payment-related information: payments are processed by our third-party payment gateway partners. We do not store your full card, UPI, or banking details on our systems; we may retain limited transaction information such as the payment method type, transaction reference, and payment status.
• Communications: the content of your messages, queries, reviews, feedback, and support requests.

4.2 Information we collect automatically

When you visit our website, we and our service providers may automatically collect:

• device and browser information, IP address, and general location inferred from it;
• pages viewed, products browsed, items added to cart, time spent, and referring/exit pages; and
• information collected through cookies and similar technologies (see Section 7).

4.3 Information we receive from third parties

• Marketplaces and channel partners may share order and contact details when you buy our products through them.
• Logistics and courier partners may share delivery status and related information.
• Payment gateways may share transaction confirmations and payment status.
• Advertising and analytics platforms may share aggregated or pseudonymised information about how you interacted with our advertising.

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5. How we use your personal data

We use your personal data for the following purposes:

• to process, fulfil, and deliver your orders, including managing payments, shipping, exchanges, returns, and refunds;
• to create and manage your account;
• to provide customer support and respond to your queries and complaints;
• to send you transactional communications (such as order confirmations, dispatch and delivery updates, and return/refund updates);
• to send you marketing communications about our products, offers, and launches, where you have consented or where permitted by law (see Section 8);
• to personalise your experience and show you relevant products and advertising;
• to understand how our website and Services are used, and to improve them;
• to detect, prevent, and address fraud, abuse, security incidents, and other harmful activity; and
• to comply with our legal obligations and to establish, exercise, or defend legal claims.

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6. Our lawful basis for processing

We process your personal data on the basis of:

• Your consent, which you may withdraw at any time (see Section 11);
• Certain legitimate uses permitted by law, such as processing data you voluntarily provide for a specified purpose, fulfilling an order you have placed, responding to your requests, and complying with legal obligations.

Where we rely on your consent, we will ask for it through a clear affirmative action and will tell you the purposes for which your data will be used. Withdrawing consent will not affect the lawfulness of processing carried out before the withdrawal.

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7. Cookies and similar technologies

We use cookies and similar technologies to operate our website, remember your preferences, keep items in your cart, measure and improve performance, and (with your consent where required) deliver and measure advertising.

Cookies we use broadly fall into:

• Strictly necessary cookies, required for the website and checkout to function;
• Analytics/performance cookies, which help us understand how visitors use our site; and
• Advertising cookies, including pixels operated by advertising platforms, which help us show and measure relevant advertising.

You can manage cookies through your browser settings and, where available, through our cookie preferences tool. Disabling certain cookies may affect how the website works.

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8. Marketing communications

With your consent, or where otherwise permitted by law, we may send you marketing messages by email, SMS, WhatsApp, or other channels.

You can opt out at any time by:

• using the "unsubscribe" link in our marketing emails;
• replying with "STOP" (or as otherwise instructed) to SMS/WhatsApp messages; or
• contacting us using the details in Section 12.

Opting out of marketing will not stop transactional messages relating to your orders.

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9. Sharing and disclosure of your personal data

We do not sell your personal data. We share it only as described below, and only with parties who are required to protect it.

• Service providers and processors who help us run our business — including our website/e-commerce platform provider, hosting providers, payment gateways, logistics and courier partners, returns-management partners, communication tools, and analytics providers — process your data on our instructions and for the purposes set out in this Policy.
• Marketplaces and sales-channel partners, where you buy our products through them.
• Advertising and analytics platforms, to help us deliver and measure advertising and to understand website usage, in accordance with Section 7.
• Professional advisers, such as auditors, accountants, and lawyers, where necessary.
• Authorities and other parties, where we are required to do so by law, court order, or a lawful government request, or to protect our rights, safety, or property or those of others.
• In a business transfer, such as a merger, acquisition, restructuring, or sale of assets, in which case your data may be transferred subject to appropriate safeguards.

Where our service providers are located outside India, any transfer of your personal data is carried out in accordance with applicable law.

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10. Children's data

Our products are children's clothing, but our Services are directed at and intended for use by adults (parents, guardians, and other adult customers). We do not knowingly allow children to create accounts or make purchases, and we do not knowingly collect personal data directly from children.

Any information relating to a child (such as a child's age or size) is provided to us by the adult customer to enable us to select and dispatch the correct product. We do not undertake tracking, behavioural monitoring, or targeted advertising directed at children, and we process children's personal data only as permitted under applicable law, including where verifiable parental consent is required.

If you believe a child has provided us with personal data without the consent of a parent or guardian, please contact us using the details in Section 12 and we will take appropriate steps to delete it.

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11. Your rights

Subject to applicable law, you have the following rights in relation to your personal data:

• Right to access – to obtain a summary of the personal data we process about you and the processing activities we carry out;
• Right to correction and updating – to have inaccurate or incomplete data corrected, completed, or updated;
• Right to erasure – to request deletion of your personal data where it is no longer needed for the purpose it was collected, subject to legal retention requirements;
• Right to withdraw consent – to withdraw any consent you previously gave, at any time;
• Right of grievance redressal – to have your complaints addressed by us (see Section 12); and
• Right to nominate – to nominate another individual to exercise your rights in the event of your death or incapacity.

To exercise any of these rights, please contact our Grievance Officer using the details in Section 12. We may need to verify your identity before acting on your request. We will respond within the timelines required by applicable law.

If you are not satisfied with how we handle your request or complaint, you may have the right to escalate the matter to the Data Protection Board of India.

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12. Grievance Officer and how to contact us

If you have any questions, requests, or complaints about this Privacy Policy or how we handle your personal data, please contact:

We will acknowledge and respond to your communication within the timelines prescribed under applicable law.

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13. Data retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, including to complete your orders, provide support, and comply with our legal, accounting, tax, and reporting obligations, or to establish, exercise, or defend legal claims. When your data is no longer required, we will delete or anonymise it in accordance with applicable law.

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14. How we protect your data

We implement reasonable technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, and loss. These include access controls, encryption of data in transit where appropriate, and working with reputable service providers who maintain their own security safeguards.

No method of transmission or storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security. In the event of a personal data breach that affects you, we will notify you and the Data Protection Board of India where required by law.

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15. Third-party websites and links

Our website and communications may contain links to third-party websites, platforms, and services that we do not control. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review their privacy policies before providing them with your personal data.

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16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last updated" date at the top of this Policy and, where appropriate, notify you through our website or other means. We encourage you to review this Policy periodically.

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17. Contact us

Bibbity Bobbity LLP 6, Sehgal Colony, Raj Niwas Marg, Civil Lines, New Delhi, India – 110054 Email: support@bibbitybobbity.com Website: www.bibbitybobbity.com